Tres is a fashion platform that aggregates local fashion brands together on an e-commerce platform. Tres, in Spanish, means three which represents the three sisters founders of the platform. We designed the logo using serif font which demonstrates the feminine side of a woman but strong and secure.
The 3 lines of stroke come from number three (3) and letter E. The style of stroke characterizes the casualness of street art and displays the local brand image which are the main products on Tres.