RESEARCHING FOR SUCCESS
Before beginning the design of ARV’s brand identity, our team at Degito understood the importance of fully comprehending the venture’s goals, missions, and the services they will offer to the world. As the business nature was complex, we conducted thorough research on their company, the industry, and their global competitors. We examined the target audience, and evaluated the competitive landscape. We then took that data and aligned it with their business objectives to create a comprehensive brand strategy that aligned with their goals. This ensured that the brand identity we designed not only looks great but accurately represents their business and connects with their target audience.
THE POWER OF IMAGINATION
During the ideation stage, our creative team explored multiple options for the ARV brand identity. As we delved deeper, we noticed that Stephen Hawking’s ideas of "robots" and “machines” could be incorporated into the brand story. This discovery opened up a world of possibilities, allowing us to create a truly unique and innovative brand identity that truly represents the essence of the company. By using our expertise in branding and design, we were able to bring the ARV brand to life and convey the company’s mission and goals through its visual identity.
After establishing the brand story, our team moved on to the exciting phase of designing the logo, brand guidelines, and brand book. This process involved careful consideration of every detail, ensuring that the brand’s message was consistent across all channels.
Our creativity and attention to detail didn’t stop there. We also designed all the marketing materials for ARV, including business cards, T-shirts, coveralls, icons, and envelops. Our team collaborated closely with ARV throughout the project to ensure that every creative asset accurately represented the brand and its mission. The end result was a brand identity that not only looked amazing but also effectively communicated the core values of ARV to the world.