CRAFTING A WINNING STRATEGY
At Degito, we understand that each social media campaign is unique and requires a tailored approach. For LAZ Beauty, we worked closely with the LAZADA team to gain a deep understanding of their target audience, their needs, and their goals for the campaign. After researching the latest trends in KOLs/Influencer marketing on Twitter, we developed a strategy that aligned with LAZADA’s objectives, and identified relevant KOLs/influencers who could promote the campaign to their followers. Our team then crafted engaging and authentic content that highlighted the campaign’s key messages and resonated with the target audience.
UNDERSTANDING THE CONSUMER
To create an effective social media campaign for LAZ Beauty, the first step for Degito’s social media marketing team was to conduct thorough research on the target audience’s behavior and preferences when looking to purchase cosmetics and beauty products. This allowed us to craft our communication strategy and select the right KOLs/influencers who could resonate with the audience and promote LAZADA’s products effectively. By leveraging data-driven insights, we were able to create a compelling message that resonated with the target audience and delivered excellent results for the campaign.
KNOWING YOUR PLATFORM
At Degito, we understand the importance of tailoring our social media marketing approach to each unique platform. For the LAZ Beauty campaign on Twitter, our team thoroughly researched and analyzed the platform’s specific features and functionalities to understand how to best leverage it for influencer marketing. By understanding the nuances of Twitter, we were able to craft a tailored communication strategy that spoke to the target audience in a way that resonated with them. This approach allowed us to plan and execute an optimal influencer campaign that achieved the desired results for LAZADA.