Empowering Thai Farmers through Digital Connection
Users can conveniently browse and purchase products online, with options for home delivery or pickup at BAAC Branch Outlets across the country.
More than just an e-commerce site, this platform represents BAAC’s mission to empower farmers, create sustainable income opportunities, and digitally transform Thailand’s agricultural economy. Degito was responsible for the full end-to-end experience — from UX/UI design and system architecture to development and visual design — ensuring a user-friendly and trustworthy interface for all stakeholders.
Design Approach
Our design philosophy for the BAAC Matching Platform centered on simplicity, accessibility, and trust. We aimed to create a visual language that reflects Thailand’s agricultural richness — clean layouts, natural color tones, and authentic product photography from local farmers. The interface emphasizes intuitive navigation and smart filtering, helping users find what they need in just a few clicks. Meanwhile, the visual consistency and structured UI system reinforce the credibility of a government-backed platform — positioning BAAC Matching as a digital bridge between tradition and innovation in Thailand’s agricultural sector.
The Services We Provided
For This Project
Work Examples
