The renowned 4P strategy—Product, Price, Place, and Promotion—has been a staple in marketing education and practice, providing a foundation for driving business growth. However, as people's lifestyles evolve and society adapts to new ways of living and learning, the 4P strategy may no longer suffice.

The renowned 4P strategy—Product, Price, Place, and Promotion—has been a staple in marketing education and practice, providing a foundation for driving business growth. However, as people's lifestyles evolve and society adapts to new ways of living and learning, the 4P strategy may no longer suffice. Same Goal, New Feelings for Customers The 4E Marketing approach aims to connect with customers on a deeper level, enhancing their experiences with the brand to foster lasting impressions. By implementing these strategies, businesses can easily convert potential customers into loyal clients. #Experience: Creating Lasting Impressions. Selling a product alone is not enough. Today, people expect more than just goods or services; they seek memorable experiences that make a brand unforgettable. Creating these experiences can make a brand top of mind for customers. Implementation Example✅:&nbsp; A café that focuses not just on delicious coffee but also on a beautifully decorated space with Instagram-worthy photo spots. This aesthetic appeal draws customers who want to enjoy and share their experience, making the café a go-to spot. #Exchange: Value Beyond Price. Setting a price isn't enough if customers don't perceive the value. Strategies should focus on conveying the value and satisfaction the brand offers, rather than just competing on price. Implementation Example✅:&nbsp; An Omakase restaurant that incorporates storytelling with each dish, describing the origin, sourcing, and preparation process, enhances the dining experience. This narrative makes customers feel the high price is justified by the unique value they receive. #Everywhere: Ubiquitous Presence. A single location is no longer sufficient. Brands need to be accessible everywhere, both online and offline, to meet the diverse and changing behaviors of consumers. Implementation Example✅:&nbsp;A popular handmade jewelry store in Chatuchak expands to new locations in Siam and Jodd Fair to reach different target audiences. Additionally, they maintain an online presence across Instagram, Facebook, and TikTok to cater to customers who prefer shopping online or cannot visit the physical stores. #Evangelism: Building Loyal Advocates. While promotions can attract attention, they offer only temporary benefits. Building long-term relationships with customers by enhancing product quality and fostering satisfaction leads to word-of-mouth referrals, which significantly expand the customer base. &nbsp;Implementation Example✅:&nbsp;A beauty clinic organizing workshops to build relationships with customers, or a beauty brand sending new products for customers to try, demonstrates attention to customer needs. This personal touch creates loyal advocates for the brand. 4E Marketing is a versatile strategy that can enhance customer experiences and drive business growth across various industries. For those unsure about how to adapt their business strategy with 4E Marketing, Degito is here to help with planning and implementing these innovative approaches.&nbsp;Contact Us hello@degitobangkok.com www.degitobangkok.com 088-942-4946

4P > 4E Marketing